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Our values

We continue to lead the industry we created more than 160 years ago. We owe our success to our pioneering spirit, a culture of innovation, the trust our customers put in us and the values that define us.

We put people at the centre of everything we do

We help people make the most of every moment, every connection and every opportunity – whether it’s our passengers, our customers or our colleagues.

We are reliable, smart and focused on the future

We know what we’re doing – we invented the industry. And we are reinventing it with a bold vision of the future.

We are creating a more personal, connected world

We deliver the personalised experiences people expect in today’s fast-paced, connected world by constantly pushing the limits of technology.

We roll up our sleeves to get it done

We thrive on solving the toughest challenges. And, by going beyond what people expect, we earn their trust and improve their lives.

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